Immediate insights

Just a quick video for you. Nothing to buy or to sign up for, just some more good content with immediate insights or things that you can implement in your business quickly. 

After speaking at a major event in Australia, I was having that conversation about a company which was heavily relying on one source of traffic and leads: pay per click. As it happens sometimes, the listing engine changed things and their main supply was cut off. I had seen that many times before. 

In the old days, we used to call this phenomenon concentration, when one of your clients was a major part of your revenue, thus putting you under constant pressure. It is the same in other areas of the business. 

How do you prevent this: 

– Make sure you mitigate by building slowly and consistently more pathways to your ideal customers. Ideally, some where you control the outcome and cost per acquisition 
Create demand, which is far superior than chasing people, especially as advertising costs always go up. Most industries become more sophisticated and competitive over time 

Watch here: https://www.youtube.com/watch?v=gVkrCD_pND8

I explain more about that in the video. 

See you for the next ones! 
 

Yours in success!
Fabrice BEILLARD 

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