Social Media Lead Generation

Manage Your Social Media Strategy

 

Let me ask you a question: Are there more important things than getting ‘likes’? I see so many businesses going on this competition for likes, and a lot of them paying a lot of money for it and no getting results.

It reminds me when SEO was the latest trend and some were creaming it, while others were paying the price of ignorance or lack of will to hire people who had proven results. Eventually, everyone caught up. 

Here are some tips as far as social media. 

  • You are not in business to get ‘Liked” on Facebook

It is important to build relationships with your ideal customers and to have an engaged community. By the way, raving fans can do wonders for your business. However you must not confuse this with just getting likes. You can get thousands of likes for  just a few dollars, the point is relevance and quality.

  • Have a clear goal 

What I mean by that is: what is it the purpose ?  Only then you can direct your suppliers properly. If you are focusing on growth, phase your minimum performance and focus should usually be: get qualified leads who can buy your product or service. Moreover, always ask yourself the question whether what you are doing is actually serving that purpose or not.

  • As always, FOCUS! 

If your resources are limited, do not do a thousand things at a time. Make some work, when it is automated and profitable enough, get to the next one. However, it is easy to post to multiple platforms and automate it all once the platforms are set up and your strategy is solid. 
The bottom line is as with any of your marketing: measure it, improve it. How do you improve it? CONSISTENTLY. 
Is it doing something good for your business? Does it generate a return? If the answer is no, then it is time to make changes! 

And, if you do it yourself, have discipline, schedule a set time – after all important tasks are done first – to take care of social media and leave those damn pages closed the rest of the time! 

You want to have your strategy and overall marketing system clear before you engage people or learn about it? Get the business side correct first. Then social media can offer additional options to work for you if you execute it well.  

 

Yours in Success, 

Fabrice BEILLARD 

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